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Innkeeper Newsletter
How to turn Web Surfers into Paying Guests

Impress web clients in 30 seconds and you’ll get their business:-
It is a proven fact that the average web surfer spends only 30 seconds on a web page. This reality means you have just 30 seconds to “sell” your property to prospective customers – or lose them.

Take the 30 second test - Compare your accommodation directory listings – how much information can you get in 30 seconds? Our directory is designed to provide information in the shortest possible time.

People are “bit” readers:-
The average reader is intimidated by pages of solid text. Market research shows that most people scan pages, reading only paragraphs, or “chunks” of text which stand out.

All of our pages are sprinkled with sub-heads and paragraphs where the first few words are highlighted to catch the eye. This technique really works.

Grab your customers’ attention with photographs:-
Web surfers are in a rush, and a single photograph is worth a thousand words. Photographs are the best way to win new customers. However, poor photographs can work against you. If you can’t take a good shot yourself, get a professional.

Our site is heavily biased to photographs. You will get more business from a directory listing which includes numerous photographs.

Eye-catching Subheads:-
The same techniques used by magazines work well in web sites. Bold sub heads such as “Fabulous Mountain Views” or “Gorgeous Lakefront Setting”, grabs the eye, and highlights your property’s attractions, encouraging customers to read more.

The use of bold subheads in a consistent color ensures our directory stands out from the rest.

Limit your quantity of text:-
Even journalists get carried away when writing articles. That’s why editors are employed to crop away the superfluous copy, and get the text into a “tight” format.

Our copy writer worked in advertising for 20 years, if necessary, he will correct bad grammar or make suggestions to better promote your business.

How to benefit from all these recommendations:-
A Thousand Inns directory was constructed with all the above considerations in mind. We keep the pages tight, clean and fast loading. We arrange photographs in a stylish eye-catching fashion, and if necessary, advise clients about possible improvements. Our goal is quality, and the successful promotion of your property.
 

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